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Health Clubs and Gyms

Health Clubs and Gyms have become major growth industries in Australia over the last 20 years. Personal health has become an important issue for many consumers. This will ensure that health clubs and gyms continue to expand even more in the future. 

Health clubs and gyms have been successful in changing their image over the last decade, especially in regard to women. Prior to the early 1990’s, the bulk of members were men. Usually only dedicated sportswomen and women body builders utilized the health clubs and gyms. Lots of women tried the health clubs and gyms but were put off by the atmosphere, facilities and services provided. 
Today health clubs and gyms have developed services especially aimed at women. Also the equipment has changed from mainly strength and weight lifting to a more generally fitness regime. Strength development is still important, but for most people this is secondary to an overall improvement in their fitness. 
Health clubs and gyms now rely on services such as fitness, group sessions and sports/body building to be successful. Whilst different businesses will concentrate or specialize in particular facets they need to offer most of these services to achieve the best financial results. 
The health club and gym industry is labour and capital intensive. A lot of staff, most of which need specialized qualifications are required as health clubs and gyms are open for long hours. Mornings, evenings and weekends are the busiest times. A lot of causal staff are employed, especially to run group sessions. The purchase and maintenance of equipment is the main initial expense, as well as wages, advertising and rent.